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(The Importance of) Responsible Product Placements

Product Placement has gotten a bad rap, and sometimes rightfully so. Because too often audiences are assaulted with placements that make no sense and distract them from the story they are trying to enjoy. A great placement highlights a product in a positive, logical, and influential way. An offensive placement enrages audience members and inspires them never to buy a product again. At Particle, we believe in responsible Product Placements, not only because they are good for audiences, but also because they are good business for our clients.