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Television vs. Movie Product Placements

The first question we ask new clients is if they prefer product placement in movies or television shows. Their first answer is always “both.” Now “both” could be the right answer, or it could be the uninformed answer. Maybe the client has the resources to place products everywhere, or maybe they don’t realize there are distinct advantages to placing products in films vs. placing products in television shows.

As a generalization, movies feature bigger budgets and the most well-known stars. Movies release globally (loosely meaning the Americas, Europe, Asia, and portions of the Middle East) and movie releases draw more press attention and build more excitement than television premieres. This exposure better facilitates global partnership promotions. But making movies is a slow process; it can take a year or more for a movie to go from production to theaters, so brands have to be prepared to place products and not have them seen for a year or more.

On the other hand Television shows are quick, often airing within weeks of production start. So television is the ideal medium for fashion brands or brands that want immediate exposure. Unlike movies, television shows rarely cross borders. But not all brands operate globally; some sell to only one country or territory. Television offers these brands targeted access to individual markets.

So whether it’s television, film, or a combination of the two, there are product placement opportunities for every brand. Consider yourself informed.