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Two Big Product Placement No-Nos

We do not get any joy from pointing out other’s mistakes. But this article from brandfreak.com conveniently highlights two of our big no-nos when it comes to product placement.

1. Never pay a Product Placement fee.
2. If you don’t follow number 1, and insist on paying a Product Placement fee, at least make sure you are paying to be in a film that will be seen by audiences.

The sad truth is not all independent films will find distribution, and there is no point placing your products in a film no one is ever going to see. At the same time, independent films are telling some of the freshest, most compelling stories, and independent producers can go the extra mile to make a Product Placement worthwhile to a brand. That’s why, at Particle, we help our clients understand the unique opportunity, and unique set of complications, associated with each potential placement.