Posts Tagged ‘promotion commitments’

How To Save $100,000+ On Product Placements

Thursday, October 22nd, 2009

Easy…Never pay a placement fee. Instead, redirect a portion of your advertising budget to cross-promote the film or television show in which your brand appears. Placement fees benefit studios but have no direct impact on your customers. Promotion commitments, on the other hand, are all about customer outreach. And the right Promotion will wield just as much, if not more weight at a studio as a placement fee. That is why at Particle we steer our clients away from placement fees toward promotional commitments. To date, Particle clients have never paid a placement or promotion fee to any studio.