Posts Tagged ‘responsibility’

The Importance Of A Fast “No”

Tuesday, January 12th, 2010

Filmmaking is a high stakes, high speed endeavor.  On a major motion picture, each day of principle photography burns through $1 Million or more – cash.  When producers reach out to brands for product placement in their films, they are hoping the brands will reply with a quick “yes”. But, short of that, the producers are hoping for an equally speedy “No” so they have time to move on to their next option.  In the end, everything has to be ready when the director calls “Action.”
Popular brands receive tons of product placement requests.  It’s impossible to say yes to everyone.  So when a brand has to say no, we encourage them to say no quickly.  If a brand gives the production a fast and definitive “no” the producers have time to react.  But if brands hem and haw and then, at the 11th hour, finally say no, they have set the producers up for failure.  And producers never forgive something like that.

(The Importance of) Responsible Product Placements

Monday, October 19th, 2009

Product Placement has gotten a bad rap, and sometimes rightfully so. Because too often audiences are assaulted with placements that make no sense and distract them from the story they are trying to enjoy. A great placement highlights a product in a positive, logical, and influential way. An offensive placement enrages audience members and inspires them never to buy a product again. At Particle, we believe in responsible Product Placements, not only because they are good for audiences, but also because they are good business for our clients.