Posts Tagged ‘rules’

The Importance Of A Fast “No”

Tuesday, January 12th, 2010

Filmmaking is a high stakes, high speed endeavor.  On a major motion picture, each day of principle photography burns through $1 Million or more – cash.  When producers reach out to brands for product placement in their films, they are hoping the brands will reply with a quick “yes”. But, short of that, the producers are hoping for an equally speedy “No” so they have time to move on to their next option.  In the end, everything has to be ready when the director calls “Action.”
Popular brands receive tons of product placement requests.  It’s impossible to say yes to everyone.  So when a brand has to say no, we encourage them to say no quickly.  If a brand gives the production a fast and definitive “no” the producers have time to react.  But if brands hem and haw and then, at the 11th hour, finally say no, they have set the producers up for failure.  And producers never forgive something like that.

Two Big Product Placement No-Nos

Thursday, October 22nd, 2009

We do not get any joy from pointing out other’s mistakes. But this article from brandfreak.com conveniently highlights two of our big no-nos when it comes to product placement.

1. Never pay a Product Placement fee.
2. If you don’t follow number 1, and insist on paying a Product Placement fee, at least make sure you are paying to be in a film that will be seen by audiences.

The sad truth is not all independent films will find distribution, and there is no point placing your products in a film no one is ever going to see. At the same time, independent films are telling some of the freshest, most compelling stories, and independent producers can go the extra mile to make a Product Placement worthwhile to a brand. That’s why, at Particle, we help our clients understand the unique opportunity, and unique set of complications, associated with each potential placement.